Cadillac, the luxury vehicle of choice, was founded in 1902 and has become the most beloved brand. Here’s why.

Luxury vehicles are always a favorite among drivers and owners. They have second-to-none performance. Their amenities surpass what any lesser vehicle should reasonably have.

And, when you take them on the road, you feel like it’s a one-car parade.

But for all the various luxury brands that exist, one consistently stood out decade after decade – the iconic Cadillac brand.

And it still does.

Cadillac has been at the pinnacle of luxury brands for so long because of its superior engineering, consistent production quality and its innovative designs.

Cadillac: A Brief History

Founded in 1902 by Henry Leland, the brand was named for Antoine de la Mothe Cadillac, the founder of Detroit.

The brand quickly gained acclaim worldwide. Cadillac took the slogan “Standard of the World,” after it won the Dewar Trophy from the Royal Automobile Club of Britain.

Early Innovations

In 1910, Cadillac was the first to build passenger cars with enclosed cabins.

Only two years later, it offered a production vehicle with a self-starter and ignition – the Model Thirty. It was the first car to not need a manual crank to start. Cadillac again won the Dewar Trophy, making it the only brand to have ever claimed the award more than once.

In the mid-1920s, Cadillac offered car colors no competitor had thought to use – more than 500. It offered a stark contrast to rival Ford, whose vehicles came almost exclusively in black.

The 1930s saw Cadillac flourish during the Great Depression due mostly to the debut of its V-type 16-cylinder engine in passenger vehicles. This was one of its most iconic engines.

Wartime Reboot

Cadillac halted production of passenger vehicles in 1941 to manufacture planes during World War II. This experience was used in its post-war designs when Cadillac put the first tailfins on its vehicles. Tailfins became commonplace after that.

Power steering was prominently featured in 1950s models. It quickly went industrywide after Cadillac’s success in professional racing. In 1963, Cadillac was among the first to make seat belts standard.

Cadillac rounded out the 1960s by creating these innovations:

  • Automatic headlamps
  • Thermostat-controlled heating and air conditioning
  • Built-in radios
  • Seat warmers.

In 1970, Cadillac unveiled the Eldorado, an instant classic and an example of how Cadillac combines unparalleled power and unrivaled luxury.

The Cadillac Seville debuted in 1978 and marked a turning point in the use computers and digital displays.

The 1990s saw such Cadillac innovations as:

  • Fully electronic powertrains
  • Traction controls
  • Anti-lock brakes.

But Cadillac’s biggest splash came with the release of its now iconic SUV, the Escalade.

Cadillac continued to innovate into the new millennium. In 2008, it unveiled an Escalade that was the first full-sized luxury SUV hybrid.

That same year, Cadillac redesigned the CTS, whose strong popularity spurred a vamped-up CTS-V model, the fastest V8 production sedan ever made.

Cadillac Today

The iconic Cadillac brand shows no sign of slowing in the 21st century. 

With a lineup designed to span all lifestyles, the Cadillac brand looks poised to remain at the pinnacle of luxury vehicles for another century.

While older buyers traditionally flock to the Cadillac brand, recent trends suggest younger buyers are turning their attention to Cadillac, too.

Let’s look at three Cadillac models offered in 2019 to better illustrate why the brand has dominated and will continue to dominate the luxury market.

2019 Cadillac Escalade

Do you love exuberant luxury? How about power and torque? 

What if we said you can have both? You do with the 2019 Cadillac Escalade.

This Escalade is offered in either the traditional or extended ESV styles. It comes in three luxurious trims. Its powerful 6.2L V8 engine gives you a whopping 420 horses.

If you want luxury in a powerful SUV, look no further. The Escalade helps you understand why Cadillac has been such a beloved brand for almost 120 years.

2019 Cadillac ATS

Oozing style, the 2019 ATS luxury sedan or coupe will not disappoint on the road as it spoils you at every turn.

The current year ATS features rear wheel drive. The performance model has a lightweight frame with magnetic ride control .

The ATS comes standard with a 2.0L turbocharged 4-cylinder engine. It offers an optional 3.6L V6 on the higher trim levels.

The ATS is offered in Luxury, Premium Luxury, and Premium Performance trims.

2019 Cadillac XT5

In recent years, fewer Americans have opted for traditional sedans and hatchbacks. Instead, they favored the more spacious and powerful SUVs. 

The 2019 Cadillac XT5 crossover SUV comes with a direct-injection 3.6L V6 engine that puts out more than 310 horsepower. The engine pairs nicely with its 8-speed automatic transmission.

The powerful but ultra-luxurious SUV doesn’t break you at the pump either. It gets an estimated 26 mpg on the highway.

Advanced technology is packed into the XT5’s cabin. It features an 8-inch color touchscreen with the Cadillac infotainment system, which includes Bluetooth connection and a standard WiFi hotspot.

As a luxurious, high-powered crossover SUV, the XT5 is designed to dominate the high-end market. It’s yet another reason for Cadillac’s sustained success and global popularity.

See for Yourself

For almost 120 years, Cadillac has made vehicles with the utmost engineering quality, topped off by luxury only science fiction writers could dream up.

So why delay another moment? Get yourself into a new Cadillac today, and feel the difference a century of innovation brings to the table.

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